Estimates put its total customer base over 20 million, revealing the brand’s wide reach.Īmericans first heard of 888 in 2013, when it joined forces with Caesars Entertainment and got the Nevada license to offer poker. Over the years, it’s grown to an award-winning and recognizable name among players and iGaming professionals. 888 Casino is a huge brand in the industry, as it’s been around since 1997 and is active in numerous regulated markets.